In the early days of its premiere, KGF was to find a place in the top 5 most viewed films on television as per BARC ratings.
While we as an industry often emphasize OTT success, seldom have we seen the run-on OTT help the star create a brand.
The megastar had lost his connection with the audience, and there was a certain amount of negativity in the media around his aura.
But honestly, I am not.
It laid the platform for the release of Pushpa in Hindi and once that happened, the results were there for everyone to see.
But history is full of examples when TV has helped the star consolidate their position and become a face that can sell tickets in cinema halls.